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Bruce Roth founded the Daisy Alliance in 2004, in response to Colin Powell’s address in 2003 to the UN making the case to invade Iraq.  The presentation caused Mr. Roth to consider questions that had never before surfaced for him, such as why the UN cannot guarantee peace.  He began researching the issue, which led to a self-published manuscript (“No Time To Kill”), subsequently leading to a new passion for nuclear arms control.  Daisy Alliance was originally established as part of his passion for peace and security, and devoted to assisting other organizations with their efforts.  He knew that the threat posed by nuclear weapons is connected to fear of conventional war, and that to resolve the nuclear threat we will have to back up and make the world more peaceful, so that nations will not be so wedded to their nuclear arsenals.


The decision to become an independent nongovernmental organization was based on the fact that few peace organizations in the Southeast are dedicated solely to nuclear arms control.  This is an important niche to be filled, as constituents and representatives alike tend to be more conservative in this region and are often determining votes in peace and security related policy.  In 2011Daisy Alliance received 501(c)3 status from the US Internal Revenue Service.  Daisy Alliance currently has a Board and an Executive Committee, the latter consisting of Dr. Gregory (“Gregg”) Hall  as Executive Director (also chair of Political Science at Morehouse College), Mr. Roth, and and John S. O’Shea  MD (a pediatrician and safety advocate), with Dr. O’Shea serving as chair.


There is a clear and evident need for dialogue about nuclear arms control in civil society, to limit and ultimately eliminate nuclear arms worldwide.The potential dangers posed by the use of nuclear weapons by nation states such as North Korea and by terrorist organizations such as ISIS far outweigh any perceived benefits, yet progress has been limited in changing the status quo.  Daisy Alliance contributes to the public debate by raising awareness about the threat posed by the existence of nuclear weapons and by mobilizing grassroots and education organizations to support changes to nuclear policies as well as  reductions in nuclear arsenals and related spending.  In the past six years, Daisy Alliance has expanded its outreach, created new programs, and developed relationships and programs with several organizations in Atlanta, including Morehouse College, Emory University, Georgia Institute of Technology (GA Tech), Georgia WAND, and the Roman Catholic Archdiocese of Atlanta’s  Justice and Peace Ministry. 




Daisy Alliance envisions a world where the threat of a nuclear holocaust no longer exists.  In this world, countries will build trust through transparency and sharing on security matters, international institutions will provide more effective governance, and peaceful resolutions will be more readily sought.  The billions of dollars spent on nuclear weapons and related activities will be reallocated to positive peace building activities, such as promoting equality and democratization and reducing poverty.




Daisy Alliance’s mission is primarily to enhance global peace, along with strengthening the nuclear nonproliferation and disarmament movement through grassroots and education institution advocacy of initiatives and through the building of political will to reduce and ultimately eliminate nuclear weapons in the world.




The following core operating values guide Daisy Alliance’s program of work.


Education—Daisy Alliance’s education program currently provides extensive training to undergraduate students on nuclear arms control issues, especially in view of the observation that current policies actually increase the nuclear risk.  This program is designed to prepare the next generation of policymakers to better understand the dangers that nuclear weapons pose, to increase awareness of the complexities involved in attempts to limit and/or eliminate nuclear weapons, and to identify new and creative solutions.


Teamwork—Daisy Alliance collaborates with community leaders and other organizations to broaden our constituent base and strengthen our message.  We have established ongoing dialogues with several Atlanta-area colleges and universities, Georgia WAND, and the Roman Catholic Archdiocese of Atlanta, and are trying to extend our reach further.


Optimism—The Daisy Alliance believes that even though the political will does not currently exist to eliminate nuclear weapons, one day the world will reflect our vision, especially if we keep in mind that polls indicate that the majority of Americans favor decreasing our nuclear arsenal.


Commitment—In spite of the challenges the nuclear arms control community faces, Daisy Alliance is committed to raising awareness and advocating incremental changes to U.S. nuclear and security policies to pave the way for a nuclear weapon free world.


Empowerment—Daisy Alliance strongly believes in local and state level civic engagement.  We attempt to mobilize a diverse range of constituencies and give them a voice in an area where many feel powerless to effect change.


Advocacy—Daisy Alliance encourages the community to advocate on nuclear weapons issues.


Transparency—Daisy Alliance promotes confidence-building measures among nuclear powers to increase transparency and trust.


Peace—Daisy Alliance contributes to global peace-building by working to reduce the role nuclear weapons play in national security policies.  As long as nuclear weapons still exist, sustainable peace will not occur.


Humanity—Daisy Alliance exposes the seldom considered humanitarian consequences of nuclear war.  We also actively work to reduce spending on nuclear weapons and promote the use of that money to reduce poverty and aid global development.


Internationalism—Daisy Alliance encourages dialogue about the relationship between nuclear weapons and foreign affairs.  Our programs establish a strong link between intergovernmental relations and the challenges to nonproliferation and disarmament.